However, I do believe that the new technology IES has developed will allow us to approach these issues from a different perspective, allowing us to overcome some of our negative cognitive biases, whilst enhancing the positive ones with respect to climate change. I don’t think we will be able to collectively evolve our cognitive biases to solve climate change before it is too late for us to experience serious consequences. Or take a step back in the hope that someone else will deal with an issue for us. We have all, at some point, opted for the “small wins” that will benefit us in the short-term, rather than taking the time to address something which could have a much greater positive impact in the long run. I think most people can associate with these cognitive biases, not only with regard to climate change, but in many facets of life.
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Amongst the ‘negative’ cognitive biases identified, were: One point the article highlighted is that our cognitive biases can have either negative or positive impacts. We were preparing our new technology – the Intelligent Communities Lifecycle (ICL) – for launch when I read the BBC article and I was surprised to see that it helped explain some of the issues we were trying to address through our new software aimed at mitigating climate change, before I had even heard anything about cognitive biases. It is interesting how sometimes you come across a different perspective which can help communicate what you are doing. You can find out more by reading the article for yourself here. However, these cognitive biases also cause us to underestimate the long-term, more complex challenges that threaten our existence, such as climate change. It described the evolutionary issue of Cognitive Biases – systematic errors in human thinking, once essential to our survival – which draw our attention to immediate threats. The BBC recently published a very interesting article examining why we are so slow to react to the need for climate action.
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Dr Don McLean, IES founder and CEO, discusses how their new IES technology will make it possible to create a Digital Twin of any community to simulate its lifecycle and plan the right solutions, addressing a number of negative cognitive biases